Terms of Use

Last updated: 1 March 2026

1. Introduction

These terms of use (“Terms”) govern your access to and use of Personal Estate Agent (“the Platform”), operated by Personal Estate Agent Ltd (“we”, “us”, “our”), a company registered in England and Wales.

By using the Platform, you agree to be bound by these Terms. If you do not agree, please do not use the Platform.

2. What We Are (and Are Not)

Personal Estate Agent is not an estate agency. We do not buy, sell, let, or manage properties. We do not provide property valuations, legal advice, or financial advice.

We are a referral and matching platform that connects homeowners with independent, self-employed estate agents. Our AI-powered service helps homeowners discover and connect with agents suited to their needs.

We do not guarantee the performance, conduct, or results of any estate agent listed on the Platform. Any engagement between a homeowner and an agent is a direct relationship between those parties.

3. Terms for Homeowners

3.1 Using the Platform

You may use the Platform to search for personal estate agents, use our AI chat-based matching service, and view agent profiles and reviews. The service is provided free of charge to homeowners.

3.2 Providing Information

When using the matching service, you agree to provide accurate and truthful information about your property and requirements. We use this information to match you with suitable agents.

3.3 Lead Sharing

When you submit your contact details through our lead capture form, you consent to your details being shared with the matched estate agent(s). The agent may contact you to discuss your property sale. You can withdraw consent at any time by contacting us.

3.4 No Obligation

Being matched with an agent does not create any obligation to instruct that agent or to proceed with a sale. You are free to engage or not engage with any agent at your discretion.

4. Terms for Estate Agents

4.1 Agent Profiles

We create agent profiles using publicly available information, including data from business directories, review platforms, and social media. Agents are notified of their profile and may claim, edit, or request removal of their listing at any time.

4.2 Claiming a Profile

To claim a profile, you must verify your identity via email. Once claimed, you can customise your profile, respond to reviews, and manage your listing. Claimed agents agree to:

Provide accurate and up-to-date information
Respond to leads in a timely and professional manner
Not misrepresent their qualifications, experience, or services
Comply with all applicable UK laws and regulations governing estate agency

4.3 Subscriptions

Agents may subscribe to our Pro plan at £39/month (plus VAT where applicable). Subscriptions are billed monthly via Stripe and can be cancelled at any time. Upon cancellation, your profile reverts to the free tier at the end of the current billing period.

We reserve the right to change subscription pricing with 30 days' notice. Existing subscribers will be notified of any price changes before they take effect.

4.4 Lead Quality

While we strive to deliver high-quality, matched leads, we do not guarantee that every lead will result in an instruction or sale. Leads are provided on an “as-is” basis. Refunds are not available for individual leads.

5. Reviews & Ratings

We aggregate reviews from third-party platforms (Google, Trustpilot, AllAgents) and may host native reviews. We do not edit or censor reviews but reserve the right to remove content that is defamatory, fraudulent, or violates our guidelines. We do not verify the identity of third-party reviewers.

6. Intellectual Property

All content on Personal Estate Agent, including text, graphics, logos, and software, is the property of Personal Estate Agent Ltd or its licensors and is protected by copyright and other intellectual property laws. You may not reproduce, distribute, or create derivative works without our written permission.

7. Limitation of Liability

To the fullest extent permitted by law:

We provide the Platform “as is” and “as available” without warranties of any kind, whether express or implied.
We are not liable for the actions, omissions, or performance of any estate agent listed on the Platform.
We are not liable for any indirect, incidental, special, or consequential damages arising from your use of the Platform.
Our total liability to you shall not exceed the greater of £100 or the total fees paid by you to us in the 12 months preceding the claim.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded under applicable law.

8. Indemnification

You agree to indemnify and hold harmless Personal Estate Agent Ltd, its directors, employees, and agents from any claims, losses, or damages arising from your breach of these Terms or your use of the Platform.

9. Termination

We may suspend or terminate your access to the Platform at any time, with or without notice, if we believe you have violated these Terms. Upon termination, your right to use the Platform ceases immediately. Provisions that by their nature should survive termination (including limitation of liability and indemnification) will survive.

10. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Changes to These Terms

We may update these Terms from time to time. We will notify users of material changes by posting the revised Terms on this page. Your continued use of the Platform after changes are posted constitutes your acceptance of the revised Terms.

12. Contact

If you have any questions about these Terms, please contact us at:

Email: info@personalestateagent.com
Post: Personal Estate Agent Ltd, Legal Department, London, United Kingdom